There are a lot of causes or issues in the world and we often see...Read More
There are a lot of causes or issues in the world and we often see wonderful websites or resources that are beautifully presented to provide information related to a particular need. As an instructional designer, I often find myself identifying that a form of training or instruction could enhance a campaign or website and increase the likelihood of long term behaviour change. There are some elements of instruction, and particularly e-learning that I think could enhance a website:
Most of these interactive or media elements in e-learning are actually about CONTEXT. Context is so important to good instruction and takes your content to a level where people can clearly identify what’s in it for them. It also allows them to internalize. It isn’t just information about the cause or issue, but it’s about them and how they are more empowered to manage themselves. Most importantly the focus is on what will they learn, not just what information they might be exposed to.
Think about some of the things that you’ve seen advertised or campaigns. Here’s a list of some that I noted in my twitter feed or things I noted in the Instructional Designer’s Mindset:
Imagine you were in a position to do community outreach for an issue like this and you wanted to maximize the impact that you could make for your cause/issue. You’d want to invest your resources into something that is going to change behaviour, right? Consider going beyond the brochure and website and find out about e-learning. The best part about e-learning, is that it will not only increase the likelihood that people will learn a new behaviour, but it can also extend your reach (geography is no longer an issue), strengthens your ability to sustain the learning, and you can launch a campaign with the goal to change behaviour, not just increase awareness. It can also benefit your certification program and complement your in person training.
We’re focusing on how we can help organizations that build capacity or address issues like these over the coming months. E-learning doesn’t need to be corporate focused or fall into the domain of post-secondary education. E-learning can be used to enhance and extend existing awareness campaigns and an instructional design mindset can go a long way to changing behaviour. We’ll include stories of how our clients have incorporated e-learning so you can get an idea of how it might help you too. It would be a great thing to be able to build capacity in our communities and help people live happier, healthier lives, don’t you think?