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Spark and Co. was a lifesaver. They stepped in at the last minute when it seemed as though we weren’t going to be able to complete our curriculum on time. Holly and her team provided guidance and offered out of the box solutions that not only delivered our project on time, but provided us with a product that we are proud of. Their expertise, professionalism and general know-how was a breath of fresh air.”

Shannon Kloet

Director Of Training, Cannabis Compliance Inc.
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Holly MacDonald

Holly founded Spark + Co. in 2007 and leads our elearning course development company.  With over 30 years in training + development roles, Holly’s experience is extensive.  It includes having been

  • the National Training Director for a rapidly expanding international retail franchise
  • a learning + development specialist at a major Canadian financial institution, as well as
  • having worked in a fast-paced consulting company as an elearning developer and in other training-related gigs.

Holly has been the project lead on well over 100 training projects, most with online or elearning components.  And has led elearning developers for the corporate, public sector, and non-profit clients in the US and Canada.  With significant IT experience, Holly successfully employs new tech ideas to create novel but practical solutions for our clients.

As an elearning developer in her own right, Holly is acknowledged as an Articulate Super Hero by E-Learning Heroes.  The ‘Super Hero‘  designation recognizes top contributors and their powerful influence on the elearning developer community.

When not working with our clients or our elearning instructional designers, Holly is often trail walking, whale spotting, or traveling.

     Holly MacDonald

Mark Aston, MSC., MBA

Before joining our elearning course development company, Mark’s extensive career spanned over 30 years in executive + senior management roles.  It includes leading an internationally recognized charitable organization and working at one of Canada’s pre-eminent Universities.  His positions have included VP Finance + Administration, VP Operations, and VP Strategy + Business Development, amongst others.  Mark also has 15 years of experience as a Board Director, having served on several not-for-profit boards and the Board of one of Canada’s leading financial institutions.

Drawing from his early roots in England, Mark is a football (soccer) fanatic.  But he is also equally at home along the beautiful BC coastline, often ocean kayaking on wilderness trips.  That’s when he’s not working remotely from a hammock on a sunny beach.

       Mark Aston
  • picture of Jana Schiff an elearning developer


    Snr. Instructional Designer

    As a Senior Instructional Designer, Jana has 20 + years of experience and is an elearning developer ninja.  Jana’s experience includes working with many small, medium, and large corporations, non-profits, and government agencies.  Having operated her own business as an elearning instructional designer and elearning developer, Jana joined forces with Spark + Co. as our Senior Instructional Designer in June 2022.

    When not engrossed in designing exceptional training instruction, Jana enjoys traveling to far-off places or sticking closer to home and reading or watching movies.

  • elearning developer Sarita


    Coordinator Training Services

    Sarita is our Coordinator of Training Services.  Sarita has many years of experience in education, training, instructional design, and technology.  Sarita oversees our learning operations and provides course development support to our elearning instructional designers.  Sarita is also an e learning developer.  When not working, Sarita finds joy in immersive and experiential travels worldwide, indulging in mystery novels and expressing creativity through her sketchbook.  Sarita is an avid cricket follower and likes to learn new languages – currently learning Spanish.

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