Improve Your Customers' Success + Experience

Offering your customers a well designed education and training experience adds extra value. E-learning can be a great feature for your product to increase user adoption and future sales, by improving customer success. With e-learning your customers have 24 hour access to education enabling them to become better trained resulting in increased usage of your product.

Reduce Your Customer Service Costs

Many of our clients know that the personalized attention they give to their customers is a big selling feature. But it's also costly and challenging to scale as they grow. Introducing e-learning can provide another way to support your customers in a more cost effective and scalable manner. Optimizing your support model by moving personalized care to a higher tier, we can determine how best to use online courses to provide enhanced customer education + support at a reduced cost.

Enhance Your Brand Reputation

You invest a lot into developing a great product. Ensuring that your customers get the most out of it is essential. E-learning support is becoming increasingly important in product buying decisions. When your customer feels as though you’ve considered their needs, it adds to the value they receive and the reputation of your brand.

Increase Sales Growth

Sales growth of your product can be enhanced through e-learning. Better educated customers use your product more extensively and are more likely to recommend your product to others. Online courses take some of the customer support load so you can also allocate more resources towards growing product sales.

When developing customer education, you need to focus extra attention on the overall experience. Employees often have to take a course, but customers don’t. Your customer training should help them fulfill the benefits you promised. We work with our clients to understand that product expectations are based on the marketing messages delivered.   As well as how to package, sequence and deliver the customer education. We’ll work with you to position your customer education training product through the product development process. It ain’t “build it and they will come”.

We can help you answer questions like:

  • Where does customer education fit with our support structure?
  • Should we offer certification programs?
  • Will we need an LMS to host and share our customer training programs?
  • Can we create unique learning paths to make our customers experience role specific?
  • How do we sell more instructional products to our customers?
  • How much should we charge for our customer education training (if anything)?