Instructional Video

Instructional Video

British Columbia Human Resources Management Association – CHRP Recertification Log

The BC Human Resources Management Association (BC HRMA) is the foremost professional association for HR practitioners and those involved in the business of people. BC HRMA is a member association of the Canadian Council of Human Resources Associations (CCHRA) and contributes to setting the national standards for the Certified Human Resources Professional (CHRP) designation.

As the BC certifying body of the Certified Human Resources Professional (CHRP) designation, the association is responsible for upholding industry standards and is dedicated to advancing professional people practices, encompassing more than 5,500 members CEOs, Directors of HR, consultants, educators, students, HR generalists, and small-business owners.

BC HRMA, the largest HR association in Western Canada, offers professional development and networking opportunities including workshops, symposia, roundtables, events, and an annual conference & tradeshow.

The Challenge

Changes in the certification process left members unclear about what their responsibilities were. The result was increased calls to the association, and increased demand for webinars to explain the impact. BC HRMA offered live webinars on the topic, which lasted for one hour. This required a number of resources in order to schedule an event and it did not satisfy the demand. BC HRMA turned to Spark + Co to create a video to replace the webinar option.

The Solution

Spark + Co.developed a story-centered approach to the situation, creating a fictional character and following her through the process. This allowed for an end-to-end process description with realistic context with a light-hearted tone. We took the content and created an instructional package that provided support to anyone learning about the requirements for the first time as well as performance support materials that would enable them to answer their own questions when they arose. This self-serve approach saved everyone time and provided answers to questions on demand.


  • A 10 minute video that explained the process, which was developed in Powerpoint, and recorded/edited in Camtasia 8.
  • A sample “log” so members could see what the expectations were
  • A quick reference guide that provided key points to remember
  • A set of frequently asked questions

Click to view the video or the instructional package on the BC HRMA website.

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