Spark and Co. was a lifesaver. They stepped in at the last minute when it seemed as though we weren’t going to be able to complete our curriculum on time. Holly and her team provided guidance and offered out of the box solutions that not only delivered our project on time, but provided us with a product that we are proud of. Their expertise, professionalism and general know-how was a breath of fresh air.”

Shannon Kloet

Director Of Training, Cannabis Compliance Inc.
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Holly MacDonald

Holly founded Spark + Co. in 2007  after over 20 years in training + development roles.  Holly’s experience includes having been the National Training Director for a rapidly expanding international retail franchise, a learning + development specialist at a major Canadian financial institution, as well as having worked in a fast-paced consulting company, in addition to other training related gigs.

Since 2007 Holly has been the project lead on over 70 training projects, most with online or elearning components.

Holly has developed elearning courses for corporate, public sector, and non profit clients in both Canada and the U.S.  With significant IT experience Holly successfully employs new tech ideas to create novel but practical solutions for our clients.

Holly was recently acknowledged as an Articulate Super Hero by E-Learning Heroes, the world’s most empowering site for industry pros. Among the nearly 600,000 members of E-Learning Heroes less than 5% are awarded the ‘Super Hero’  designation that recognizes top contributors and their powerful influence on the elearning community.  A true leader of our elearning course development company.

When Holly isn’t forging a new elearning path, she can often be found trail walking with her golden retriever, Cassie. You can follow some of her dog walking adventures @sparkandco.

Mark Aston, MBA

Before joining Spark + Co. Mark’s extensive career spans over 30 years in executive + senior management roles including at an internationally recognized charitable organization and at one of Canada’s pre-eminent Universities. His roles have included VP Finance + Administration, VP Operations, and VP Strategy + Business Development, amongst others.  Mark also has 15 years experience as a Board Director having served on several not for profit Boards, as well as on the Board of one of Canada’s leading financial institutions.

Drawing from his early roots in England, Mark is a football (soccer) fanatic, who is also equally at home along the beautiful BC coastline where he can often be found sailing or kayaking.

Our Experts Include:

​Instructional Designers

Graphic Designers





Animation Artists

Web Developers + LMS