Spark and Co. was a lifesaver. They stepped in at the last minute when it seemed as though we weren’t going to be able to complete our curriculum on time. Holly and her team provided guidance and offered out of the box solutions that not only delivered our project on time, but provided us with a product that we are proud of. Their expertise, professionalism and general know-how was a breath of fresh air.”

Shannon Kloet

Director Of Training, Cannabis Compliance Inc.
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Holly MacDonald

Holly founded and leads our elearning course development company in 2007.  With over 20 years in training + development roles, Holly’s experience is extensive.  It includes having been

  • the National Training Director for a rapidly expanding international retail franchise
  • a learning + development specialist at a major Canadian financial institution, as well as
  • having worked in a fast-paced consulting company as an elearning developer and other training-related gigs.

Holly has been the project lead on over 100 training projects, most with online or elearning components.  And has led elearning developers for corporate, public sector, and non-profit clients in the U.S and Canada.  With significant IT experience Holly successfully employs new tech ideas to create novel but practical solutions for our clients.

A true leader of our elearning course development company, recently Holly was acknowledged as an Articulate Super Hero by E-Learning Heroes.  It’s the world’s most empowering site for industry pros.  And among the nearly 600,000 members of E-Learning Heroes, less than 5% are awarded the ‘Super Hero‘  designation that recognizes top contributors and their powerful influence on the elearning developer community.

Holly is often trail walking or whale spotting when she isn’t forging a new elearning path.  You can follow some of her dog walking and whale adventures on Twitter @sparkandco.

Mark Aston, MSC., MBA

Before joining our elearning course development company, Mark’s extensive career spans over 30 years in executive + senior management roles.  It includes leading an internationally recognized charitable organization and working at one of Canada’s pre-eminent Universities.  His roles have included VP Finance + Administration, VP Operations, and VP Strategy + Business Development, amongst others.  Mark also has 15 years of experience as a Board Director, having served on several not-for-profit boards and the Board of one of Canada’s leading financial institutions.

Drawing from his early roots in England, Mark is a football (soccer) fanatic.  But he is also equally at home along the beautiful BC coastline, where he is often ocean kayaking on wilderness trips.  That’s when he’s not working remotely from a hammock on a sunny beach.

Jana Schiff BA., Masters Information + Learning Technology

As a Senior Instructional Designer, Jana has 20 + years of experience in training and development.  Jana’s experience includes working with many small, medium, and large corporations, non-profits, and government agencies.  In 2013, Jana created her own business as an instructional designer and elearning developer.   Fortunately for us, Jana joined forces with Spark + Co. as our Senior Instructional Designer in June 2022.

When not engrossed in designing exceptional training instruction, Jana enjoys traveling to far-off places or sticking closer to home and reading or watching movies about traveling to far-off places.

Our Experts Include:

​Instructional Designers

Graphic Designers





Animation Artists

Web Developers + LMS