About Us Your Elearning Course Development Company

HOW AN ELEARNING COURSE DEVELOPMENT COMPANY WAS BUILT

From Consulting To Elearning Developers

Our elearning course development company began as a training and development consultancy in 2007. Holly created Spark + Co. after her extensive career in learning and development across Canada. It included a fast-paced consulting firm and being the National Training Director for a rapidly expanding major retail franchise. These experiences complemented her 20+ years in the training + development field.

Following the company’s early success, Mark joined Spark + Co. and brought an extensive background in Finance, Business Operations, Marketing, and Strategy. We quickly realized Spark + Co’s niche was developing custom elearning + training products. It filled a growing need in the marketplace and optimized the use of our expertise. An elearning course development company was born!

Since establishing our elearning course development company, our elearning developers have worked with over 70 clients on many online training solutions. And over the years, we’ve grown from strength to strength. Supporting this growing number of clients and their needs requires a strong team. A team of experts works with our elearning developers and contributes significantly to our elearning course development company. These include, subject matter experts, instructional designers, technical writers, illustrators, graphic designers, voice over experts, videographers, animation artists, web developers, and LMS experts.

At Spark + Co., we’re a little unique as an elearning course development company. You get much more than our instructional design services when we create your training. We don’t produce online training in isolation. We want to ensure your training is a success. So, our company’s unique focus is combining product + instructional design services to create a great training product. We’re an elearning course development company that has great elearning developers, but that also focuses on

Market Research
Positioning
Pricing + Packaging
Documentation
Driving Traffic To Your Course
Services To Support The Success Of Your Online Courses

Learn more about our unique approach to combining product + instructional design. Over the years, as elearning developers, we have gone from strength to strength using this unique approach. Allowing us to provide our services to small and medium-sized businesses, non-profits, and government agencies.

We’re Always Interested In Talented Individuals

Are you a tech-savvy, entrepreneurial instructional designer or elearning developer? Are you interested in a remote working role to build online training and instructional products? At Spark + Co, we work with many exciting and unique clients. And we’d love to hear from you if you’re self-directed, motivated, and interested in joining our team.

More Than Elearning Developers

Spark + Co. is about more than just producing a few slides in Articulate, Moodle, or Captivate. Our elearning course development company is about creating an instructional product that addresses your immediate challenges. And one that contributes to your organization’s goals for the long-term.

First and foremost, how will the course be positioned in the learners’ minds? How does the product you require solve your immediate issue and contribute to your organization’s longer-term goals? What instructional design principles should we apply so that your learner takes their new knowledge and applies it? What IT, marketing, communications, and user documentation needs developing for the launch of your new elearning course? When should you think about revisions or incorporating new information along the way? If you believe we are just elearning developers, think again! Before we start designing, we’ll assess the market demand for your training product and profile your target audience. Our elearning course development company wants your course to be successful and used a lot.

Whether to train employees, create social or behavioral changes that support your mission, or help support your customers, we’ll work with you to deliver your project on time and within budget.

Trusted Advisor + Partner

We’re not interested in developing training products for the sake of making training products. At Spark + Co., we want to help you drive your business or your mission forward. By using our instructional knowledge to help support your organization.

For Spark + Co., being your trusted advisor + partner is much more important than producing a course for short-term gain. We aren’t a team of elearning developers and hired guns that provide a few extra arms and legs to cover a short-term resource gap. We work with your in-house team as a trusted advisor + partner so you can make strategic decisions. The outcome is a training product that solves a defined challenge and helps support your overall organization. By bringing in precise expertise where and when needed from our team of experts, you get the expertise you need, but only for the defined time its needed. And at our elearning course development company, if we don’t think a training product will provide the best solution, we’ll let you know.

Who We've Helped

We have had the privilege of working with and helping over 70 client organizations: large and small, private and public, local and global. Each with their custom course development needs and requirements.

OUR CLIENT LIST

“Spark and Co. was a lifesaver. They stepped in at the last minute when it seemed as though we weren’t going to be able to complete our curriculum on time. Holly and her team provided guidance and offered out of the box solutions that not only delivered our project on time, but provided us with a product that we are proud of. Their expertise, professionalism and general know-how was a breath of fresh air.”

Shannon Kloet

Director Of Training, Cannabis Compliance Inc.

Read The Case Study

Introducing

Holly MacDonald

Holly founded and leads our elearning course development company in 2007. With over 20 years in training + development roles, Holly’s experience is extensive. It includes having been

the National Training Director for a rapidly expanding international retail franchise
a learning + development specialist at a major Canadian financial institution, as well as
having worked in a fast-paced consulting company as an elearning developer and other training-related gigs.

Holly has been the project lead on over 100 training projects, most with online or elearning components. And has led elearning developers for corporate, public sector, and non-profit clients in the U.S and Canada. With significant IT experience Holly successfully employs new tech ideas to create novel but practical solutions for our clients.

A true leader of our elearning course development company, recently Holly was acknowledged as an Articulate Super Hero by E-Learning Heroes. It’s the world’s most empowering site for industry pros. And among the nearly 600,000 members of E-Learning Heroes, less than 5% are awarded the ‘Super Hero‘ designation that recognizes top contributors and their powerful influence on the elearning developer community.

Holly is often trail walking or whale spotting when she isn’t forging a new elearning path. You can follow some of her dog walking and whale adventures on Twitter @sparkandco.

Mark Aston, MSC., MBA

Before joining our elearning course development company, Mark’s extensive career spans over 30 years in executive + senior management roles. It includes leading an internationally recognized charitable organization and working at one of Canada’s pre-eminent Universities. His roles have included VP Finance + Administration, VP Operations, and VP Strategy + Business Development, amongst others. Mark also has 15 years of experience as a Board Director, having served on several not-for-profit boards and the Board of one of Canada’s leading financial institutions.

Drawing from his early roots in England, Mark is a football (soccer) fanatic. But he is also equally at home along the beautiful BC coastline, where he is often ocean kayaking on wilderness trips. That’s when he’s not working remotely from a hammock on a sunny beach.

Jana Schiff BA., Masters Information + Learning Technology

As a Senior Instructional Designer, Jana has 20 + years of experience in training and development. Jana’s experience includes working with many small, medium, and large corporations, non-profits, and government agencies. In 2013, Jana created her own business as an instructional designer and elearning developer. Fortunately for us, Jana joined forces with Spark + Co. as our Senior Instructional Designer in June 2022.

When not engrossed in designing exceptional training instruction, Jana enjoys traveling to far-off places or sticking closer to home and reading or watching movies about traveling to far-off places.

Elearning Course Development Company Experts

Expertise We Offer

Spark + Co. has developed a team of associates to draw on for specific expertise. It provides a unique advantage. Instead of having generalists, we can provide expert project leadership and draw upon elearning developers and others for professional, precise knowledge.

Our Experts Include:

Instructional Designers

Graphic Designers

Videographers

Writers

Illustrators

Narrators

Animation Artists

Web Developers + LMS

Can We Spark Your Interest?

As an elearning course development company unsurprisingly we write about instructional design and instructional products, behaviour change, research about learning, and other online learning strategies.

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An Elearning Course Development Company

About Us